Longtime Trump sales executive Rana Williams finalized her move to Keller Williams NYC this week to launch a new luxury homes division, the brokerage announced today.
Williams established and for 19 years managed Trump Sales and Leasing, the Trump Organization’s residential brokerage division at 108 Central Park South. She brought three Trump agents with her, Haley Rutherford, Meredith Kutner and Ginger Shukrun, who have formed the Rana Williams Group.
Williams has assumed the title of senior vice president, the same role she filled with the Trump Sales and Leasing, but is also the executive director and founding member of the luxury homes arm. She works out of the firm’s 425 Park Avenue office.
Keller Williams NYC CEO Eric Barron said that Keller Williams Realty franchises have more than 1,200 agents who specialize in luxury homes internationally, and the Manhattan firm was looking to ingratiate itself within that network. He called Williams “the perfect person to spearhead this initiative.”
Like many executives who have joined Keller Williams NYC of late, including, most recently, Dawn Doherty, Williams cited the compensation model and entrepreneurial spirit as reasons she wanted to join.
“I saw an opportunity to build my business with Keller Williams NYC,” she said. “The company’s extremely compelling model allows me to be an entrepreneur while providing the systems, education, technology and infrastructure to maximize my ability to represent sellers and purchasers at the highest level and in the best possible way.”
Trump Sales and Leasing was not immediately available for comment. — Adam Fusfeld