Art bubble fueling real estate sales?

Brokers increasingly use exhibits to lure buyers

From the July issue: At 4 p.m. on a Thursday afternoon last month, the Prudential Douglas Elliman location at 980 Madison Avenue resembled your average real estate brokerage office. But by 6 p.m., desks and computers were gone, 16 abstract canvasses by the artist Carrie Sunday hung on the walls and guests were arriving for a party honoring Sunday’s exhibit, “Study in Meditation,” which will be displayed in the office through the end of this month.

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Elliman CEO Dottie Herman was inspired to host the exhibition, she said, because “I like putting strong brands together. Carrie is just so talented, and I hope I’m part of her success.” [more]