Midtown businesses follow Condé Nast Downtown

Restaurants, hair salons look to continue catering to the publisher's 2,300 employees

From left: 1 WTC, Lamb's Club and John Barrett Salon
From left: 1 WTC, Lamb's Club and John Barrett Salon

The migration of 2,300 Condé Nast employees to 1 WTC will leave a gaping hole in the incomes of some Midtown businesses. As a result, a number of companies that cater to the publisher and its employees are following it downtown.

Among the merchants trying to make the move are the Lamb’s Club, a restaurant frequented by Condé Nast staff, and nail and hair salons that attend to the fashion-conscious employees’ beauty needs, The New York Times reported.

The publisher has also been instrumental in luring high-end retailers to the retail spaces at the World Trade Center, as The Real Deal previously reported.

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Condé Nast’s gravitational pull is making it easier for brokers to convince tenants that Downtown has arrived, according to the Times.

“Condé Nast was a huge catalyst in the transformation and perception of downtown,” Ed Hogan, Brookfield’s national director of retail leasing, told the newspaper. [NYT]Tom DiChristopher