The Real Deal New York

Fredrik Eklund kicks it up in “The Sell”: review

Elliman broker’s self-promotional tome mixes fluff and substance

April 06, 2015 03:38PM
By Mark Maurer

Fredrik Eklund

Fredrik Eklund

From the April issue: Fredrik Eklund boast is usually not complete without a ranking, record or accompanying superlative. The “Million Dollar Listing New York” star and Douglas Elliman power broker leads the No. 1 real estate team in the U.S., closed $3.5 billion in sales in the past decade and has 100 active listings at any given time, by his count. And with his first book, “The Sell: The Secrets of Selling Anything to Anyone,” he is on pace to break another record. [more]