Sellers seek Instragram showcases

Tech-savvy brokers are working social media into advertising pledges

From left: Ryan Serhant and Elliman’s Tal and Oren Alexander
From left: Ryan Serhant and Elliman’s Tal and Oren Alexander

From the June issue: New York apartment sellers are starting to demand more than the usual when it comes to marketing: They want assurances that their homes will be showcased on widely followed Instagram feeds. [more]

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