High-profile watchmaker Rolex has asked the owner of a listings database software used by the Real Estate Board of New York to stop using the “ROLEX” acronym. The real estate board has a listings database, called the REBNY Listing Service, with more than 300 subscribing companies. The database uses a data transmission service called ROLEX (or RealPlus Online Listings Exchange) offered by a company called RealPlus, said Steven Spinola, president of REBNY.
A lawyer for the watch-making company Rolex said the company objects to use of its name. “Rolex expressed its concern about the usage of the name in connection with their property database,” said Brian Brokate, legal counsel to Rolex. more By Alison Gregor