The Real Deal New York

From the February issue: Warehousing–a term used to describe the practice of developers and marketers making only a few units available for sale in a new building project to create a sense of urgency among buyers–can mean the difference between a project that sells out for sky-high prices and one that fails to meet already high expectations. Developers say warehousing has become much more prevalent in the wake of buyers becoming better educated about market dynamics. more By Eric Marx