The Real Deal New York

From the March issue: A building from ultra-chic designer Philippe Starck is coming to a less-than-chic part of East 23rd Street in Manhattan, The Real Deal has learned. Shvo Marketing is the sales agent for the building, which will be named Gramercy in an effort to tap into the cachet of nearby Gramercy Park. The high-end, 22-story glass tower at 340 East 23rd Street between First and Second avenues will have 207 studio and one- to three-bedroom units. The project, with an interior that will be designed by Starck and an exterior designed by GKV Architects, is one of the surest signs that the area is heading upscale. The condo is Starck’s second in the city. more By Vanessa Londono