From the April issue: Borrowing art-world cachet from nearby West Chelsea, the latest sales strategy from Shvo Marketing uses gallery space and all-white units to promote its newest project. The residential condo conversion at 650 Sixth Avenue is set to open in spring 2008 in a completely gutted and rebuilt landmark building on the southwest corner of 20th Street and Sixth Avenue. Inspiration for the all-white units came from the gallery world, said Michael Shvo, president of Shvo Marketing. “It’s a space where you can display a beautiful thing on a beautiful background,” said Shvo. “People can display their furniture, art, wife or husband — it’s part of a lifestyle.” more By Vanessa Londono
The condo as blank canvas
April 04, 2007 12:00AM
