The Real Deal New York

From the April issue: Marketing for condo buildings is becoming explicitly geared toward buyers’ sexual orientation. Targeting the same-sex market is the luxury condo development Esperanza located in Asbury Park, N.J. — a haven for same-sex couples, said Jacqueline Urgo, executive vice president at the Marketing Directors, which is the sales agent for the project. “We followed demographic trends, and same-sex couples is a purchaser profile that we’re reaching out to,” said Urgo. more By Vanessa Londono