The Real Deal New York

From the February issue: On the Upper East Side, a broker recently spent two days painting and staging an apartment on 85th Street overlooking the two-year-old construction site for the Lucida, the new 110-unit luxury apartment building. The redecorating was not just an exercise in aesthetics. “We are making sure that the apartment looks very nice again so that the focus is not so much outside as much as inside,” said Sara Rotter, a sales manager at Citi Habitats, who is representing the property. In Tribeca, construction for a new residential high-rise on Broadway was set to wipe out the view for an entire wall of windows in a loft for sale.