The Real Deal New York

From the April issue: As the real estate market slows down, some brokerages are adopting a broader perspective and expanding their global reach. “We now have a lot of foreign developers who have come to us wanting to get their projects out there,” said Neal Sroka, president and COO of the newly established Douglas Elliman Worldwide Consulting, under the Prudential Douglas Elliman umbrella. Sroka and his seven-person team are handling marketing, public relations and sales for seven projects in Tel Aviv, Moscow, Dubai and the Caribbean, including the first-ever Nobu hotel, called Nobu Hotel and Residences, in Tel Aviv. They have six more deals in contract.