The Real Deal New York

From the June issue: So many Spartan, offbeat condo names have started to proliferate in northern Brooklyn that residents could find themselves in conversations that resemble the old “Who’s on First?” skit by Abbott and Costello. One new building, at 154 Skillman Avenue, is called Home. Another, at 196-200 South 2nd Street, is known simply as the Pad. Dave Maundrell, president of the brokerage and marketing firm aptsandlofts.com, devised the somewhat generic names. “We thought these names would relate to the market and set ourselves apart,” said Maundrell, an East Williamsburg native. “This wouldn’t necessarily fly in Brooklyn Heights or other conservative neighborhoods. On Park Avenue, they’d think ‘the Pad’ meant their helipad or something.”