The Real Deal New York

From the June issue: New developments that court foreign buyers are more aggressively tailoring marketing materials and presentations to those buyers’ needs. Sales offices are translating marketing materials and Web site content into multiple languages, hiring staff fluent in more than one foreign language and providing sensitivity training to brokers to avoid offending overseas buyers. For buyers who do not speak English as a first language, the Platinum condo has translated marketing materials into Spanish, Italian, French, Korean and Japanese for distribution and Web site posting.