The Real Deal New York

Did “Real World” boost Belltel deals?

July 11, 2008 09:28AM
By Katherine Dykstra

From the July issue: Since they started more than a year ago, sales at Belltel Lofts, the conversion of the former Verizon building in Downtown Brooklyn, have been, in a word, slow. Back in February, Prudential Douglas Elliman’s Terry Naini, who also owns a unit at Belltel, was hired to increase traffic at the building. And she did. Not long after coming on board, she was contacted by a series of “scouting agents” who eventually revealed themselves to be working for MTV’s “The Real World,” the reality show that throws badly behaved twentysomethings from vastly different backgrounds into the same living space and then “watches what happens.”

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