The Real Deal New York

From the July issue: An eclectic crop of boutique hotels is emerging in New York, and although they’re all new brands, they are offshoots of well-established mainstays such as Hyatt, Marriott and the W Hotels. The big hotel chains have launched the new boutique hotel brands in an effort to appeal to a market that is as interested in earning frequent traveler points as it is in experiencing edgy, urban design and a hip bar in the lobby. Three offshoots of larger chains are scheduled to be built or already exist in New York — Hyatt’s Andaz opening at 75 Wall Street next year, W’s Aloft brand, opening in Downtown Brooklyn next year, and Hersha Hospitality’s Duane Street Hotel, which opened in January at 130 Duane Street.