Core Group Marketing has been named the exclusive sales and marketing agent for Alma, developer Beck Street Capital’s boutique condominium at 30 West 21st Street in Chelsea.
Core’s Steve Ganz and Jon Isaacs will be co-directors of on-site sales, which are expected to start after Labor Day.
Alma contains 11 floor-through units, a triplex penthouse and an adjacent six-story townhouse. Prices range from $6 million to $10 million. Completion is expected next summer.
Ganz said the developer spared no expense with Alma’s finishes. The floors cost $45 a foot, while most developments use flooring that costs between $7-$13 a foot, he said. Counters have three-inch thick marble.
Alma was once the site of the ’80s nightclub Danceteria.
