The Real Deal New York

From the September issue: Perhaps being named ‘One’ — or even something close to it — is a self-fulfilling prophecy. The addresses of the most expensive condominiums in Brooklyn — One Brooklyn Bridge Park, One Main Street and On Prospect Park (located at One Grand Army Plaza) — appear to herald their top rankings. Those three buildings, between them, account for the borough’s top 10 sales. In two cases, the developers applied for an official address change to get the aspirational number in their monikers, the equivalent of Donald Trump naming his newborn son “Barron.”