The Real Deal New York

From the February issue: Not so long ago, many New York City developers modeled their sales efforts on stores like Barneys, marketing luxury wares to consumers with nary a half-off sticker in sight. Nowadays, however, builders might be taking their cues from businesses like Costco. Last month, the sponsors of 20 Pine, a 413-unit condo conversion in the Financial District, put 80 of the building’s unsold units on the market for $63.7 million, according to the Web site Curbed. The bulk price for the units, according to an advertisement reprinted on Curbed, represented only 51.5 percent of their current value of $124 million. Meanwhile, 22 units in a 40-unit condo in Williamsburg also hit the market last month.