The Real Deal New York

Ranking new development marketing firms in a hostile market

June 11, 2009 10:32AM
By Candace Taylor

From the June issue: New condos have lost their boom-time sheen and are now more troubled
than virtually any other sector of the New York market. However, there
are still firms out there moving the remaining units. This month, The Real Deal surveyed the top new development
marketing firms, which have their work cut out for them, as buyers who
were once signing contracts before a building’s foundation was even
poured are now demanding steeper discounts and more concessions. The survey found that the Corcoran Group and its subsidiary, the
Corcoran Sunshine Marketing Group, have marketed more new condos than
any other brokerage in the last few years, just as the last time The Real Deal conducted the survey in 2006.

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