The Real Deal New York

From the July issue: As real estate agents look for new ways to increase their name
recognition in a highly competitive market, some are trying their luck
on the silver screen.
Susan Skinner, a broker with Prudential Douglas Elliman, recently
started advertising on 12 screens at the AMC movie theater on Broadway
and 68th Street near Lincoln Center and said the benefits far outweigh
the costs to produce the 15-second clip. While Skinner started her
movie ads a few years ago, she said her most recent ad speaks to what’s
going on in the current down market. She noted that in the down market, her appearances on the big
screen have helped her differentiate herself from other brokers who do
standard mailings.