The Real Deal New York

Walking renters down the aisle

August 17, 2009 12:08PM
By Marc Ferris

From the August issue: In today’s down market, some real estate brokers are going above and
beyond their job descriptions in order to secure scarce deals.

In the past, Kirsten Nelson, a broker with Platinum Properties, has
brought the customary bottle of wine to clients after they’ve moved
into a new place, and has even taken clients out for drinks and meals
to celebrate a new apartment and introduce them to the neighborhood.

This spring, however, he took things to the next level and helped
shape one couple’s wedding, which saved them money and allowed them to
move into a bigger place.

The couple, a hairstylist for Rachael Ray and a photographer, were
in the market for a one-bedroom rental. As Nelson showed them around
two dozen buildings, they told him about their May wedding plans, which
consisted of a Central Park ceremony followed by a reception at a
swanky hotel.

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