The Real Deal New York

Spamming to get ahead

As desperation rises, commercial brokers e-mail, again and again

September 25, 2009 10:56AM
By Amy Tennery

From the September issue: Property listing spam is a fact of life in real estate. Like the swallows of Capistrano, flocks of all-capped, too-good-to-be-true e-mails arrive in brokers’ inboxes in predictable cycles: “MUST SEE!!!” and “SPACIOUS, MODERN,” they scream in the subject line.
But as the commercial real estate market continues its downward slide, some in the business say the number of e-mails from brokers promoting their properties have reached a new level. And some firms are now restricting the number of times brokers can press send.

Comments are closed.