The Real Deal New York

From the October issue: While brokers know they’ve got to work all their sources to keep
business flowing, in this down market, leads from their managers are
more coveted than ever. While the practice of managers “feeding” certain brokers potential
buyers or sellers can lead to behind-the-scenes sniping between agents,
it’s a reality of the business. In a down market, fed leads are less likely to go to inexperienced
brokers, or those with few connections, because management typically
doles them out to top producers, sources said. “A new agent is unlikely to get fed high-quality leads,” said Noah
Rosenblatt, founder of the firm Urban Digs. “Usually, management feeds
leads to the most productive agents, because then you don’t have to
worry about a young agent not bringing the sale in.”