The Real Deal New York

Hoteliers hunt for celeb chefs

Tough times for hospitality and restaurant industries spawn string of high-profile New York City pairings

January 06, 2010 11:14AM
By Catherine Curan

Danny Meyer
Danny Meyer debuted Maialino at the Gramercy Hotel in November.

From the January issue: Hotel developers are planning to boost business at their Manhattan
restaurants this year with one special ingredient: the glamour of
brand-name chefs. Celebrity chef and hotel pairings have been popular in New York
since the late ’90s, but in the weak economy, the trend is
accelerating.
This month, Jean-Georges Vongerichten’s restaurant Mark
Jean-Georges is set to open in the Mark Hotel. That follows Danny
Meyer’s November debut of Maialino at the Gramercy Hotel, and a report
last month confirming rumors that Todd English will run the food court
at the Plaza. Also late last year, foodies salivated over acclaimed chef April
Bloomfield’s opening of the Breslin at the Ace Hotel on 29th Street. In
addition, the East Side Social Club in the Pod Hotel has been
attracting high-profile guests. more

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