The Real Deal New York

Downtown retail goes down market

Brokers, once doing luxury fashion deals, now focus on discounted clothing stores, nail salons and chicken chains

January 28, 2010 04:28PM
By Catherine Curan

Winick’s Diana Boutross and Darrell Rubens in front of 30 Broad Street.
Winick’s Diana Boutross and Darrell Rubens in front of 30 Broad Street.

From the January issue: Darrell Rubens brokered the deals for high-end fashion stores Thomas
Pink and Canali in early 2007 during the luxury rush Downtown.
Last fall, however, he inked leases for Korean chicken chain
BonChon Chicken at 104 John Street and nail salon Spring Sun Nail at
119 Fulton Street. “Obviously, it’s slowed,” said Rubens, senior managing director at Winick Realty Group.
Four years after BMW touched off a luxury boom that brought Tiffany
& Co. and Hermès to Lower Manhattan’s Wall and Broad Street
corridors, the district’s upscale aspirations have collided with the
hard reality of the Great Recession. By the middle of last month, no new luxury fashion transactions had been completed in 2009 in Lower Manhattan, according to numerous local brokers and Alliance for Downtown New York research reports. Instead, the openings touted by the Downtown Alliance in its first-, second- and third-quarter retail market overviews were mainly casual restaurants including Swich, which makes pressed sandwiches, and discount fashion stores such as Bolton’s and Strawberry.

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