Juny Francois, an attorney and developer, bought a Bed-Stuy brownstone in 2003 for $350,000; today it’s worth more than twice that.
From the February issue: Imagine you host a party and no one comes. That was broker David Behin when he unveiled the 29-unit condo project 111 Monroe last year in Bedford-Stuyvesant. He put the building, with its slick glass-and-stone façade, large, clean apartments and huge windows, on the market last January and didn’t get a single bite. “It was a project where anyone who walked into the building said, ‘Wow.’ But it was tough as nails to try to get anyone to buy,” said Behin, executive vice president of the Real Estate Group New York, a residential brokerage. “And we probably went out with prices that, even though we reduced them, were still too high.” The developers lowered the price of the units, twice. Two-bedrooms, for instance, fell from $495,000 to $450,000. The developers also offered to pay buyers’ closing costs and got the building approved for FHA loans, meaning qualified buyers could purchase units with as little as 3.5 percent down. And they could pluck down just $2,000 to sign the contract and make the rest of the down payment over time. The result? The units started moving. By December, he had contracts on half of them, he said. [more]
