Christina Norsig, left, and Eric Anton, right, the husband-and-wife founders of PopUpInsider.com
From the February issue: With more retailers looking to capitalize on the downturn by opening
temporary and less expensive “pop-up” locations, it’s no wonder that
entrepreneurs have also sprouted up to help them find their short-term
homes.
Eric Anton, executive managing director at Eastern Consolidated,
and his wife, Christina Norsig, who was behind the successful launch of
eTableTop.com, an online tableware store, have founded
PopUpInsider.com, a Web site that helps match landlords with tenants
looking for temporary space. The hope, according to the Web site, is
that if the pop-up store is a success, temporary tenants will sign
long-term leases. [more]
