The Real Deal New York

Falling in love again

While price is still key, brokers say the emotional connection to an apartment is becoming important again for buyers

April 19, 2010 10:30AM
By Candace Taylor

From the April issue: Residential real estate broker Elaine Clayman has noticed a change in her buyers lately. With prices falling for the past year, buyers had seemed entirely focused on one thing: cost. How much they actually liked the apartment was less important than getting a great deal. “Liking it was not part of the equation for a while,” said Clayman, a managing director at Brown Harris Stevens. “I felt like I was selling commercial real estate.” But in the last few weeks, she’s noticed a shift in her buyers. Suddenly, they seem willing to pay slightly more for an apartment they love. [more]

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