From the April issue: Residential real estate broker Elaine Clayman has noticed a change in her buyers lately. With prices falling for the past year, buyers had seemed entirely focused on one thing: cost. How much they actually liked the apartment was less important than getting a great deal. “Liking it was not part of the equation for a while,” said Clayman, a managing director at Brown Harris Stevens. “I felt like I was selling commercial real estate.” But in the last few weeks, she’s noticed a shift in her buyers. Suddenly, they seem willing to pay slightly more for an apartment they love. [more]
Falling in love again
While price is still key, brokers say the emotional connection to an apartment is becoming important again for buyers
April 19, 2010 10:30AM
By Candace Taylor





