The Real Deal New York

Goodbye all-cash, hello financing

Like neighbors, 14 West 14th Street condo is revived as market turns on busy thoroughfare

April 19, 2010 03:35PM
By Katherine Dykstra

Prudential Douglas Elliman executive vice president Rob Gross, who has been working on 14 West 14th Street for two years.
Prudential Douglas Elliman executive vice president Rob Gross, who has been working on 14 West 14th Street for two years.

From the April issue: You can file the bizarre sales situation at 14 West 14th Street under “thanks to the economy. “Rather than sell all their units at post-meltdown discounts, the sponsors of the building decided to sell just one-third of the units. Read: Roughly 20 of the 30 condos will remain in the developer’s hands and be rented out. Because most banks won’t finance buyers in a building where only 33 percent of the units are being sold, the developers, Albert and Robert Dweck, originally said they would sell only to all-cash buyers. Sales started in September. That strategy, not surprisingly, didn’t bear much fruit. No buyers plunked down cash for their apartments out of the gate. But then, after a couple of months, the team finally found a bank, NJ Lenders Corp., willing to finance buyers at the building. [more]

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