The Real Deal New York

Lemons by the Sea

Yaron Hershco's United Homes in court again for alleged 'one-stop' scheme in Far Rockaway

January 07, 2011 10:28AM
By Sarah Ryley

Yaron Hershco of United Homes
Yaron Hershco
From the January issue: Ruthleona Clement — a black pharmaceutical auditor with a soft-spoken, professional demeanor — sat awkwardly across the table from four white lawyers wearing expensive suits and glimmering watches in a Brooklyn U.S. District courtroom last November.

Unable to afford an attorney, Clement, 31, is representing herself in a lawsuit against all of their clients — chiefly United Homes, most known as a pioneering luxury developer in Downtown Brooklyn. The suit alleges that United Homes’ owner, Yaron “Ron” Hershco, along with her lenders, appraisers and attorney, operated a “one-stop” shop that Clement claims preyed on her ethnicity and inexperience to defraud her into buying an overpriced, lemon home in Far Rockaway, Queens. [more]

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