Agent listing video tours: double-edged sword

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While video tours of homes can often pique a buyer’s interest, some industry experts say the trend may be going too far, according to AOL News. Rather than serving as an objective view of a property, many agents use the videos as an opportunity to ham it up on camera. For example, Max Dobens, a senior vice president with Prudential Douglas Elliman, filmed an apartment tour at 401 East 84th Street brandishing a cigar, perhaps in an effort to drive home the listing’s luxurious qualities (see video above). But Diane Saatchi, a Hamptons broker with Saunders & Associates, said “the cigar was the first turn off.” [Aol]