Elliman’s Mark Menendez at the firm’s “concept” office at 4 Leonard Street
From the March issue: A latte to go with your apartment listings? That’s what some New York brokerages are starting to offer in compact new lounge-style storefront offices.
The spaces offer what some firms see as a model for accommodating virtual agents who normally work from home. They give brokers a place to drop in and do business without occupying an actual desk. Some have the trappings of a regular office — fax, copier and receptionist — while others rely on agents to bring their own mobile devices and computers.
“Paying for itself” is how Mark Menendez, director of rentals at Prudential Douglas Elliman, describes his firm’s “concept” office, which has been open for four months at 4 Leonard Street. Brokers can entertain clients in the 1,500-square-foot, loft-like space, which is outfitted with café tables and chairs. [more]
