The Real Deal New York

Asking retail rents disparate on Fifth Avenue

April 27, 2011 04:06PM
By Adam Pincus

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Michael O’Neill, senior director at Cushman & Wakefield, and Manhattan retail market statistics (data source: Cushman & Wakefield)

Retail rents were flat over the past year along the Upper Fifth Avenue corridor
from 49th to 60th streets, but jumped sharply along the stretch of Fifth Avenue
between 42nd and 49th streets, a new first-quarter report from commercial real estate firm
Cushman & Wakefield shows.

The average asking rent was $2,067 per square foot on Upper Fifth Avenue in the first
quarter this year, barely up from the average asking rent of $2,033 per square foot in the
same period one year ago, the data indicates.

In contrast, the stretch on Lower Fifth Avenue had the increase over the past
year, rising by 30 percent to $595 per square foot in the first quarter from $458
per square foot in first-quarter 2010, Cushman figures show. It was the highest
price for the district since the first quarter of 2009, when it was $596 per foot.

“Rents that were 20 percent of the stretch to the north proved to be compelling
enough for these retailers to make a substantial commitments to the avenue,”
Michael O’Neill, a senior director at Cushman, said, adding that strong tourism
numbers were helping retailers in several markets.

The data showing flat rents for Upper Fifth Avenue does not include the ground-
floor Elizabeth Arden space that sources said Vornado Realty Trust was
marketing at 691 Fifth Avenue
, O’Neill said.

And in fact, three of the seven shopping districts Cushman tracked, such as
Soho and Madison Avenue, saw asking rents dip slightly from last year. In Soho,
asking rents were down 4 percent to $258 per foot, while on Madison Avenue
from 57th to 72nd streets, asking rents fell by a slim 1 percent to $818 per square
foot.

The mild decrease in rents seen in regions like Madison Avenue actually showed
the market was recovering, O’Neill said. That was because the availability rate
has come down to 12.8 percent in the first quarter of 2011 from 15.1 percent in
the second quarter of 2009, Cushman figures show.

Retailers like lifestyle store Tommy Bahama, which signed a lease last quarter for 8,500 square feet at 551 Fifth
Avenue
, at 45th Street, were lured by the steep discount when compared with
asking rents on Upper Fifth Avenue, O’Neill said.

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