From the June issue: In past years, many New Yorkers depended on the searchable classified ad service Craigslist.org to help them find affordable apartments, often without brokers’ fees. But these days, many are trading hours of scrolling through apartments on Craigslist for posting housing queries in the form of status updates on Facebook or Twitter.
For the consumer, social media is a way of avoiding the possibility that what’s advertised on Craigslist may not really be what’s available. For the broker, it’s a new opportunity for marketing.
Friending with benefits: Brokers ditch Craigslist for Facebook
June 03, 2011 02:36PM
By Kaitlin Ugolik
