Gary Malin, president of Citi Habitats (seated), and Cliff Finn, managing director of new development marketing, at rental tower New York by Gehry
From the August issue: In the past, top-of-the-line, modern finishes just weren’t available in most New York City rentals. Not so in 2011. The economic conditions of the past few years have ushered in an era of new luxury rental buildings, catering to would-have-been condo buyers looking for high ceilings, European-designed appliances, and plush amenity packages that have traditionally only been available in apartments for sale.
For the major players in new development marketing, this shift toward rentals has been shaking up the field. Firms that have always excelled in leasing are now benefiting from an influx of new inventory that fits their niche, while some sales-focused companies are expanding their repertoire to include rentals.
This month, The Real Deal surveyed the city’s new development marketing firms to find out how they’ve adjusted to the changed landscape. [more]
