The Real Deal New York

Buying up domain names to turn a profit

November 14, 2011 10:21AM
By Tracey Samuelson

From the November issue: In the late 1990s and early 2000s, the Internet was like an up-and-coming neighborhood — early investors who recognized its potential snapped up property at bargain prices. Now, the value of their investments has increased exponentially.

Donna Olshan, president of Olshan Realty in Manhattan, was one of these investors. After reading “Being Digital” by Nicholas Negroponte in 1995, she began to realize the potential of the World Wide Web and started buying unused domain names, or, as she calls it, “Internet real estate.”

“I became convinced that the Internet was going to change the way people bought and sold real estate,” Olshan said. She bought gems like Townhouse.com, NY RealEstate.com, Coops.com and many others, for $75 each. [more]

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