The Real Deal New York

Core takes over for BHS at 1280 Fifth

November 28, 2011 06:07PM
By Guelda Voien


From left: 1280 Fifth Avenue and Tom Postillo, Natalie Rakowski and Parul Brahmbhatt, all of Core

East Harlem’s new 116-unit tower on Central Park, 1280 Fifth Avenue, will no longer be marketed through Nancy Packes and Brown Harris Stevens Project Marketing. The developer, Brickman, has opted instead for Core, The Real Deal has learned.

“We appreciate the initial involvement and contribution from Brown Harris Stevens on the pre-development and initial marketing of 1280 Fifth Avenue,” Brickman’s principal Bruce Brickman said, though he declined to give any specifics on why the company made the switch. Nancy Packes declined to comment, citing confidentiality arrangements.

The edifice was built to complement its next door neighbor, the Museum for African Art, The Real Deal reported last year, and launched sales in October 2010. Prices at the Robert A.M. Stern-designed building, between 109th and 110th streets, range from $595,000 to approximately $3.25 million, according to Core. The amenity-rich tower offers studios and one-, two- and three-bedroom pads, as well as penthouse units — some as large as 2,118 square feet.

Tom Postilio, Natalie Rakowski, Parul Brahmbhatt of Core will be handling sales for the building, under the direction of Core CEO Shaun Osher.

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