From left: Rubicon co-founder Jason Haber and 451 Columbus Avenue (credit: PropertyShark)Rubicon Property, a residential brokerage founded last year that donates a portion of its commissions to charity, has signed a lease for its first storefront office.
Crain’s reported the firm will open a 500-square-foot office at 451 Columbus Avenue, between 81st and 82nd streets, in February. Rubicon and its agents have been working out of two office suites amounting to roughly 1,000 square feet at 14 Wall Street, Jason Haber, co-founder of Rubicon, told The Real Deal.
“It’s the perfect location to plant our first flag,” Haber told Crain’s. Haber added that the storefront will eschew window property listings in favor of a brighter, more modern look implementing technology and design. He expects the storefront to help generate revenue as it facilitates face-to-face meetings and connections.
Since launching in September 2010, Rubicon has amassed 14 agents and $40 million in active residential listings, Crain’s said.
Haber told The Real Deal that his agents would rotate between the office suites and the storefront in an effort to be “equitable” because “everyone wants to be in the storefront.” [Crain's]