The Real Deal New York

Town Residential celebrates anniversary with Meatpacking fete: PHOTOS

December 12, 2012 01:00PM
By Guelda Voien

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“As I’ve told the press, our business plan is working,” Town Residential CEO Andrew Heiberger told the crowd at his firm’s holiday blowout Monday evening at the Dream Downtown Hotel in the Meatpacking District. The party, which spanned multiple floors of the glitzy hotel at 355 West 16th Street and was catered by Dream’s Marble Lane restaurant, certainly seemed evidence of that.

Representatives for Town said 1,000 people were expected to attend the party, which coincided exactly with the firm’s second anniversary. Town is on track to do $1 billion in transaction volume by the end of the year, Heiberger said.

The lavish surroundings seemed to confirm Town’s transition from fledgling firm to established real estate brokerage. Brokers and their clients mingled over Italian food at the hotel’s pool, which was lit with colorful bulbs.

Guests included developer Joe Sitt, whose Thor Equities has helped finance Town, the brokerage’s executive ranks, and a healthy smattering of the real estate media.

Town will open its seventh and eighth Manhattan offices in Soho and Gramercy Park early next year, the brokerage announced last month.

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