The Real Deal New York

MDLNY star Serhant makes move to West Chelsea

Broker, headed to Loft25, said he likes “to live within the product I sell.”

January 02, 2013 01:30PM
By Katherine Clarke

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Ryan Serhant and the apartment at Loft 25

“Million Dollar Listing New York” star and Nestseekers broker Ryan Serhant is moving from 20 Pine Street in the Financial District to edgier West Chelsea, where the market is heating up. The reality star told The Real Deal that he would move into his new digs at Loft25 at 420 West 25th Street tomorrow, after more than two years at the Pine Street property.

“If you’re not selling on Central Park, you’re selling on Tenth Avenue right now. I follow the deals and like to live within the product I sell,” Serhant said. “If you’re a buyer looking in West Chelsea, would you buy from an agent who lives in the neighborhood or one who doesn’t? Knowledge is power in this business and there’s no better way to educate yourself on real estate than by living there.”

It’s expected that Serhant will pay $6,000 per month for the 1,239-square-foot, one-bedroom corner apartment. As The Real Deal previously reported, he previously paid $5,500 per month for the two-bedroom rental on Pine Street.

Serhant’s pad is being designed by Niki Cheng, owner of BoConcept, he said. The condo building, a prewar former ink press, has 14-foot ceilings, lofty open floor plans, a gym and a rear garden courtyard with a reflecting pool. Serhant represented himself in the deal for the unit, while Edward Johnston and Samuel Thomas Milbank represented the owner, W. Tyler Garrow.

Matthew Modine, the actor known for his roles in “Full Metal Jacket,” and more recently in “The Dark Knight Rises,” also lives in the building. He put his one-bedroom spread at the property on the market for $2.29 million in September.

Meanwhile, Serhant is set to reprise his role on “Million Dollar Listing New York” later this year. Sources told The Real Deal he’s been spotted filming alongside Douglas Elliman’s Fredrik Eklund and newbie star Luis Ortiz of Keller Williams at locations such as 250 Bowery and in the Financial District.

  • Raging Realtor

    You are right. You are not a new yorker, so why should anyone buy off of you period.

  • Raging Realtor

    Chelsea offers bigger closets to come out of I guess.

  • vinny2620

    damn. a lot of jealous people out there…..give the guy credit for working as hard as he does as i’m sure many of the NYC agents do. It is very smart marketing on his part to live in an area in which he wants to sell in. People would feel more confident in their decision if their own agent would buy in the same building or area. Good luck with the show, the new apartment.

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