The Real Deal New York

Ex-editrix grabs $9M pad at Extell’s 535 West End

Meanwhile, a penthouse at the building is set to hit the market next week

January 24, 2013 06:00PM
By Guelda Voien

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From left: the exterior of 535 West End Avenue, Atoosa Rubenstein and the interior of the unit

Former women’s magazine maven Atoosa Rubenstein and her securities trader husband have purchased one of the last remaining sponsor units at Extell Development’s 535 West End Avenue, according to records filed with the city today. The five-bedroom, five-bathroom spread — the last of the “A” line, per the listing — went for $8.9 million, about $500,000 less than the last asking price, according to Streeteasy.com.

The Rubensteins listed a Trump Place rental address on the deed for the new digs. It’s possible they traded up for a larger space, perhaps due to an expanding family: in an interview late last year a pregnant Rubenstein said she had been spending her spare time “fornicating,” and was expecting a third child at the time. Their former building at Trump Place, 180 Riverside Drive, does not offer five bedroom units, according to Streeteasy.

Before children, young Rubenstein made a meteoric rise in the world of women’s publishing, helming CosmoGirl! Magazine at the tender age of 26, and later Seventeen magazine, before departing to run a consultancy called Big Momma Productions. Rubenstein and husband Ari, founder of Global Trading Systems, a commodities trading firm, also own an East Hampton home at 10 Semaphore Road, reports show.

Units at the West End Avenue tower, where Extell president Gary Barnett once considered residing, first hit the market in 2008, with Corcoran Sunshine Marketing Group handling sales.

With most of the apartments sold, Brown Harris Stevens’ Lisa Lippman and Scott Moore took over the listings, including the one for Rubenstein’s new home. Lippman said that only two sponsor units at the building are still available: one on the 16th floor, and another on the 20th floor that was split from a 15,000-square-foot duplex unit once intended for Barnett. Neither appears to be formally listed; the 16th floor apartment was yanked from the market more than two months ago, Streeteasy shows, and the 20th floor unit will hit the market next week, with an asking price of $19.5 million.

The 21st floor unit sold for $22 million to an undisclosed buyer last April, as reported.

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