Real estate brokers will do whatever they can to get the word out about the services they provide. Some take to Twitter, others post to Facebook and still more upload videos on YouTube. Rap music videos, to be specific.
Rafael Perez, an agent at Dominion West Properties in San Diego, Calif., had produced more than 50 informative videos — described as bland by his critics — before deciding to spice things up with a rap video, ABC News reported. Perez isn’t trying to be the next Nas, he’s just trying to find a way to reach his customers.
In another informative video, Brian Block, a RE/MAX Allegiance broker based in McLean, Va., explains why there is a shortage of inventory on the market in Northern Virginia and Washington, D.C.
“I didn’t know I was a rapper and you probably didn’t either, at least until I made this video,” Block said in a blog post about the video, the Huffington Post reported.
In a video, titled “Two Brokers Like Us,” two brokers based out of Camas, Wash., ask prospective clients, “You want a sign in your yard? Do we leave it alone? Should you be notified at work or at your home?”