The Real Deal New York

Strata at Mercedes House makes final leasing push: PHOTOS

Invesco execs, brokers mingled at rooftop bash

July 17, 2013 05:30PM
By Hayley Kaplan

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From left: Anchor Associates' Kelly Neptune, Justyna Czekaj of Spire Group, Aleksandra Milanova of Spire and Natalia Stoyanova of Spire Group (credit: Andrea Meggiato)

From left: Anchor Associates’ Kelly Neptune, Justyna Czekaj of the Spire Group, Aleksandra Milanova of Spire and Natalia Stoyanova of Spire (credit: Andrea Meggiato)

Agents from across the city hobnobbed with executives from the Dallas-based Invesco over strawberry sangria last night as they scoped out the final units left to be leased at the Strata at Mercedes House rental development in Hell’s Kitchen.

Around 200 brokers and bigwigs from the investment firm were present on the rooftop of the zigzag building at 550 West 54th Street between 10th and 11th avenues. The event was meant to celebrate Strata at Mercedes House being 60 percent leased. However, Lenny Inzirillo, the leasing manager of the building, told The Real Deal that the building was nearing 70 percent leased.

Amber Lloyd, Aurin Disla and Charlotte Cook of the Strata at Mercedes House leasing team (credit: Andrea Meggiato)

Amber Lloyd, Aurin Disla and Charlotte Cook of the Strata at Mercedes House leasing team (credit: Andrea Meggiato)

From left: Michael Ritz of Invesco Real Estate, Seth Rosner of Nancy Packes Inc. and Lesley Lisser, director of asset management at Invesco (credit: Andrea Meggiato)

From left: Michael Ritz of Invesco Real Estate, Seth Rosner of Nancy Packes Inc. and Lesley Lisser of Invesco (credit: Andrea Meggiato)

Invesco purchased 162 units in the 874-unit building for $170 million from Two Trees Management in February and calls that portion of the building Strata by Mercedes House, as previously reported. The Two Trees portion is simply called Mercedes House.

From left: Marc Gordon, the superintendent of Strata at Mercedes House with both brokers and residents of the building (credit: Andrea Meggiato)

From left: Marc Gordon, the superintendent of Strata at Mercedes House, with brokers and residents of the building (credit: Andrea Meggiato)

The rooftop at Strata at Mercedes House (credit: Andrea Meggiato)

The rooftop at Strata at Mercedes House (credit: Andrea Meggiato)

Rental and sales brokers alike told TRD that they were attending to the event to check out Mercedes House for themselves, since Two Trees has been leasing units in the building since 2011.

From left: Jerome Castillo, a resident at Strata at Mercedes House, and Samantha Edwards of Coldwell Banker AC Lawrence

From left: Jerome Castillo, a resident at Strata at Mercedes House, and Samantha Edwards of Coldwell Banker AC Lawrence

The building’s amenities include a basketball court, indoor and outdoor swimming pool, gym and spa. The remaining units in the building range from a one-bedroom for $6,390 a month to a three-bedroom for $12,200. And, as an extra incentive, any broker to execute three leases by August 15 receives an additional $2,500 brokers’ fee and $1,000 for every lease after that, according to a brochure handed out at the event.

  • killa

    too bad the location sucks and the units are over priced. The finishes are not great. all around bad product due to what they are asking for price.

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