The Real Deal New York

4 WTC is a high-end party venue — for now

Charges $50,000 per floor for fundraisers, Super Bowl commercials

February 05, 2014 09:41AM

From left: Larry Silverstein, 4 World Trade Center, and screenshots of the Super Bowl commercial with Arnold Schwarzenegger and Don Cheadle

From left: Larry Silverstein, 4 World Trade Center, and screenshots of the Super Bowl commercial with Arnold Schwarzenegger and Don Cheadle

Larry Silverstein’s 4 World Trade Center has been buzzing with activity – just not of the leasing variety. While the 978-foot Fumihiko Maki-designed tower has only leased about half of its 2.3 million square feet,  it has been serving has a high-end event venue, playing host to cocktail parties, film shoots and fashion shows. And Silverstein Properties has been able to charge a daily fee of $50,000 per floor for the privilege.

Recently, a Super Bowl commercial starring Arnold Schwarzenegger, Don Cheadle and a llama was filmed at the tower. “It was a well-behaved llama,” Justin Moore-Lewy, the executive producer at HeLo, which produced the advertisement, told the Wall Street Journal.

And today, event organizers at a cancer research foundation are expected to announce that the building will host a stair-climbing fundraising event, according to the newspaper.

Once tenants began filling the building — The Port Authority of New York and New Jersey and the city of New York have committed to large spaces but are yet to move in – the events will be discontinued, a spokesperson for Silverstein Properties told the Journal. [WSJ]  – Hiten Samtani

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