The Real Deal New York

Union Square property gets historic clock in revamp

April 12, 2014 12:00PM

  • Print
The new clock atop 127 Fourth Ave.

The new clock atop 127 Fourth Ave.

A new vintage-looking clock has been affixed outside 127 Fourth Ave. in Union Square as part of a re-branding effort for the apartment building.

The old-fashioned-looking clock is part of Mirador Properties’ plans to re-brand the Pan Am Equities’ 4,000-unit apartment portfolio.

In addition to marketing and leasing the properties, Mirador is overseeing the upscaling of said properties with Restoration Hardware fixtures, high-end appliances and upgraded lobbies.

The building is being branded as “True North.” The branding effort is dedicated to combining “Old New York design” with “modern technology and amenities.” [A Fine Blog] —TRD

MENU

Subscribe to our email newsletters

New York Real Estate News
South Florida Real Estate News