The Real Deal New York

Rocket Fuel nearly doubles space at 100 West 33rd Street

Fast-rising advertising company will now take 90,000 square feet in Midtown spot

June 13, 2014 08:00AM

100 West 33rd Street

100 West 33rd Street

A year after Rocket Fuel committed to a 50,000-square-foot spread in Vornado Realty Trust’s 100 West 33rd Street, the advertising technology company is nearly doubling the size of its space.

The California-based company, which quadrupled its national footprint over the past year, signed a 10-year lease for 90,000 square feet in the Midtown building. There, it will join the ranks of advertising behemoth Interpublic Group, which signed a lease in 2012. The company is paying rent in the high-$40s per square foot, according to the New York Observer.

“The decision to take a full-floor at 100 West 33rd Street was driven by efficiency and company projections to expand in the short-term,” Scott Brown of Newmark Grubb Knight Frank, who represented the tenant in the deal, told the Observer. 

Rocket Fuel also signed a 45,000-square-foot deal in Chicago and a 49,000-square-foot lease in San Francisco over the past year.

The advertising specialist is slated to relocate from its current office at 129 West 29th Street next month, the Observer reported. [NYO]Sasha von Oldershausen 

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