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Brokers craft themed open houses to draw families
Warburg’s Haber draws ‘Frozen’ idea from toddler; Elliman’s Lazenby and Lewis host kids’ carnival
From the July issue: New York open houses often feature the same routine: potential buyers grab a print-out, quickly peek at the rooms, and then dash for the door before the kids get too bored or hungry. Now, brokers across the city are aiming to break that pattern by embellishing viewings with themes, balloons and sweet snacks. [more]