Empire State Building lands another tech tenant

BrightRoll joins LinkedIn, Shutterstock at 350 Fifth Avenue

From left: BrightRoll founder and CEO Tod Sacerdoti and Empire State Building
From left: BrightRoll founder and CEO Tod Sacerdoti and Empire State Building

The Empire State Building continues to attract technology and new media firms.

BrightRoll, the developer of a platform for online video advertisements, will double its space with a move to the Empire State Building from its previous headquarters at 330 Fifth Avenue, the New York Post reported. The firm will occupy the full 26,286-square-foot 55th floor, which had an asking rent of $62 per square foot, according to the newspaper.

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Social networking site LinkedIn grew its footprint in the building earlier this year, and Shutterstock also has offices in the building.

Deborah van der Heyden and Paul Ferraro of JLL represented BrightRoll in the deal, while Billy Cohen, Shanae Ursini and Jonathan Tootell of Newmark Grubb Knight Frank represented the Empire State Realty Trust, the Post reported. [NYP, 3rd]Tom DiChristopher