Charles Rutenberg Realty shakes up industry with 100 percent commission model
Kathy Braddock with Rutenberg brokers
From the July issue:
When Paul Purcell, the erstwhile COO of Douglas Elliman, decided in
2000 to hire Kathy Braddock as general sales manager, it caused an
uproar at the venerable, century-old firm. Braddock owned a personal
service firm called the Intrepid New Yorker, and she’d worked with
Purcell — who’d started Elliman’s relocation division — for years as
she helped new arrivals get settled in the city. Still, she was
considered an outsider to the real estate industry, and Purcell’s
attempt to hire her caused “a big hubbub,” recalled Braddock. The
unconventional hire turned out to be only the precursor for a much
greater change the two would bring to the industry.
